Apple Stp free essay sample

Introduction Companies today are adopting target marketing in promoting their products, which can efficiently find market opportunities for the product (Kotlet, Brown, Burton, Deans amp; Armstrong, 2010). By using micromarketing, consumers’ needs and wants could be satisfied through varying marketing elements and performances (Hapoienu, 1990). The three main steps in target marketing, namely segmenting, targeting and positioning are important for companies to deliver the value of a product to customers (Kotler et al. 2010). In the following discussion, the focus will be on market positioning. Various concepts on positioning will be explored and applied to the Apple Inc. , to show how Apple has positioned the iPad in the market. The STP Process Figure 1: Steps in market segmentation, targeting and positioning Source: Adapted from Kotler, Brown, Burton, Deans amp; Armstrong, Marketing 8th ed, 2010 Market Segmenting Figure 1 above shows the three main steps in target marketing an d the key procedures in each of the steps. We will write a custom essay sample on Apple Stp or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the first step, which is market segmenting, it involves dividing the market into several distinct groups of buyers according to their needs, characteristics and behaviour (Kotlet et al. , 2010). Kotler et al. (2010) divided the bases for segmentation into four categories (as shown in Figure 2). A profile of the resulting segments will need to be developed. In addition, Dibb and Simkin (1991) claimed that effective segments will have to be identifiable, viable, marketable and stable (refer to Figure 3 in appendix). In the context of Apple, the users of iPad can be categorized into 5 groups (as shown in Figure 4 in appendix). Each of the consumers groups will have different profiles of the segmenting bases because of the unique wants of each group of buyers (as shown in Figure 5). Figure 2: Bases for market segmentation Bases| Definition| Examples| Advantages/Disadvantages| Geographic| Dividing market into different geographical units| Nations, egions, states, cities, neighbourhood| Simplest to understand| Demographic| Dividing market into groups based on demographical variables| Age, sex, education level, income level, race, nationality| Most prevalent form of market segmentGood description of segments if segments clearly exist| Psychographic| Dividing market into groups based on psychological traits| Lifestyle, social status, personality| More difficult to explain as further investigation on buyer’s psychological characteristics need to be done| Behavioural| Dividing market into groups based on consumers’ knowledge amp; attitude towards a product| Purchase occasion, benefits sought, user status amp; rate, loyalty status| Best starting point for building market segments| Sources: Adapted from Kotler, Brown, Burton, Deans amp; Armstrong (2010) amp; Beane amp; Ennis (1987) Figure 5: The iPad segmentation profile GroupsBases| Students| Non-working adults| White collar workers| Gamers| Multimedia Users| Description| -Use iPad mainly for school homework or assignments purposes-Sometimes seek entertainment, chatting, and socializing online| -Use iPad to socialize online, search for information and news, watch movies| -Use iPad mainly for work purposes, eg. Searching information online, preparing reports, communicating with clients| -Use iPad for playing downloaded or online games-Sometimes socializing online| -Use iPad for various purposes in a balanced manner, eg. Work purposes, playing games, watching movie, searching information, online socializing| Age(Demographical)| 13-25 years| 26-50 years| 30-55 years| 18-30 years| 18-40 years| Gender (Demographical)| Males/females| Females| Males| Males| Males/females| Education level (Demographical)| Educated| Educated| Well educated| Lower educated| Better Educated| Income per month (Demographical)| $0-500| $0| $8000-15000| $1000-5000| $3000-7000| Psychographical| Sociable, young amp; dynamic| Stay-at home wives, less sociable| Busy amp; exclusive lifestyle, outgoing| Introvert, aggressive| Healthy amp; balanced lifestyle| Benefits sought (Behavioural)| Light weight amp; can be carried conveniently, simple design| WiFi connection, easy to be used amp; functioned| Designed professionally, long battery life, excellent build-in software| High speed, good screen resolution, stylish design| High capacity, able to multitask without affecting quality| Usage rate (Behavioural)| Average| Light| Heavy| Heavy| Heavy| Market Targeting After identifying the market segments, marketers will decide the segment(s) they would like to target (Dibb amp; Simkin, 1991). Before selecting the segment(s) to enter, the sales potential, attractiveness and stability of each market segments needs to be evaluated (Sarabia, 1996). Companies must take into consideration factors such as segment size and growth, structural attractiveness and company objective and resources when evaluating (Kotler et al. , 2010). Figure 6: Evaluation of market segments Factors| Description| Application to Apple| Segment size amp; growth| Collect amp; analyze current sales, estimated growth rate amp; profits| Apple could assign researchers amp; accountants to do market research on the potential unit sales of iPads from each segment and project the estimated sales, growth rate amp; profits| Segment structural attractiveness| Examine structural factors that influence long-run segment attractiveness, eg. Competitors, substitutions, power of buyers and suppliers| Apple could create a competitors profile with their substitution products | Company objectives amp; resources| Targeted segment(s) should be in line with the company’s long-run objectives and could be achieved by the skills amp; resources possessed by the company| Apple could possibly go for more than one target segment as the manpower and resources available in Apple is huge and could handle them| Source: Adapted from Kotler, Brown, Burton, Deans amp; Armstrong (2010) After evaluation, decision on which and how many segments to enter will be made. This is known as target market selection, which can be divided into three market-coverage strategies (as shown in Figure 7) ( Kotler et al. , 2010). Apple will be adopting the differentiated marketing strategy for the reasons discussed in Figure 7. Figure 7: Market coverage strategies Market coverage strategy| Description| Advantages| Challenges| | Undifferentiated marketing| ignore market segment differences- treat the whole market with one market offer-focus on common needs of customers| lower costs| aimed at largest segment in the market – leads to heavy competitions| | Differentiated marketing| target at several market segments – create different offers for each segment| creates more sales| higher costs for Ramp;D, advertising, production| *Chosen by Apple*Reasons:- Apple has great amount of resources (capital, human, technological, manufacture)- iPad has varied memory size iPad is currently in its growth / maturity stage- buyers in the market do not have the same taste – different marketing strategies needed| Concentrated marketing| large share of one or few submarkets| achieve stronger market position in the segment(s)- could earn high rate of return| risky| | Source: Adapted from Kotler, Brown, Burton, Deans amp; Armstrong (20 10) Market Positioning After selecting target segments, companies then decide the positions to occupy in the segments (Kotler et al. , 2010). Various concepts of positioning will be illustrated in Figure 8. In addition, Vukasovic (2009) pictures the scenario where consumers are overloaded with products information and a complex set of perception, sensation and impression will arise when consumers compare among brands. Hence, product positioning is important in developing favourable perception of the brand in consumers’ minds, which is also a starting point for brand communication (Upshaw, 1995, as cited in Vukasovic, 2009). The process of positioning can be seen in Figure 9 (refer to appendix). Figure 8: The concept of positioning * Positioning is how customers think about a proposed brand in the market * Critically important when competitors appear to be similar Sources: Adapted from Kotler, Brown, Burton, Deans amp; Armstrong (2010); Dibb amp; Simkin (1991); Trout (1989); Perreault, Cannon amp; McCarthy (2008) Value Demanded by Target Segment The discussion on positioning will be focused on only one target segment, which is the multimedia users segment, whilst differentiated marketing has been chosen. The value demanded of a tablet computer by a while collar worker can be evaluated based on two main factors, namely the performances and brand image, which are detailed in Figure 10. It was suggested that it is important to understand what customers value the most when making purchase decisions and focus on targets and positions to achieve the market’s needs (Dibb amp; Simkin, 1991; Woodruft, 1997, as cited in Sweeney amp; Soutar, 2001). Figure 10: Value demanded of a tablet computer by the white collar workers Factors| Value demanded by white collar workers| Performances| | -Weight| Must be light so that it will be convenient to carry around places| -Speed| Fast and smooth| Battery life| Must be long to be able to use for various purposes| -Storage capacity| Must be large to store great number of files| -Connectivity| WiFi is needed to be able to connect to the Internet most of the time for information search, online gaming and online social activities| Brand image| The brand image of the table computer must be of high value | The perceptual map After understanding the value demanded of a tablet computer by the white collar workers, Apple will need to identity the position of iPad in consumers’ minds. By creating a perceptual map, Apple could clearly visual the position of iPad against its competitors and identify the determinants that influence customers purchase decision (Kohli amp; Leuthesser, 2003). In developing the perceptual map for iPad, a brief profile of its competitors needs to be done (as shown in Figure 11). After that, a perceptual map for iPad is developed with product performance and brand image as the dimensions (as shown in Figure 12). From the perceptual map drawn, it is clear that Apple’s iPad is reflected in the dimensions of high performances and popular brand name. This may also reflect perceptions of high price and exclusivity. Therefore, Apple would need to target on improving the iPad on its quality and performance wise so that consumers are willing to pay a high price on iPad for the excellent performance and quality. Figure 11: Apple’s iPad competitors’ brief profile Sources: Adapted from Apple, Blackberry, Asus and Tablets. com websites Figure 12: Perceptual map for Apple’s iPad Popular brand name/image Apple iPad Blackberry Blackpad gap HP slate Acer tablet High performance Low performance Asus Eee tablet Quanta tablet Compal tablet Unpopular brand name/image Competitive advantages Ma (1999) claimed that competitive advantage is the basis for excellent firm’s performance. Firms are able to create and gain advantages compared to other competitors if the causes of the competitive advantages are studied and analyzed. Ma (2000) has also suggested that competitive advantage helps firms to create better value for customers. Kotler et al. (2010) had proposed for ways a company can differentiate their offers from the competitors, namely product, services, personnel and image differentiation (detailed in Figure 13). Apple would need to select the best competitive advantage over its competitors to differentiate the iPad from other tablet PCs. Several criteria on selecting the right competitive advantage must be fulfilled (refer Figure 14 in Appendix). After evaluating the competitive advantages (refer Figure 19 in Appendix), Apple would choose to deliver a product with good quality and performances along with its well known and â€Å"emotional† brand name (further explained in Figure 15 in appendix). Locating offer in the market space Once the company has built its competitive advantages, it will choose and implement a positioning strategy to locate its offer, which is the product, in the market space (Kotler et al. , 2010).

Free Essays on Single Subject Design

Free Essays on Single Subject Design INTRODUCTION Self-control programs, in which one is taught to control one’s own behavior by devising antecedent and consequent events, have been gaining in popularity for quite some time now. A central aspect of these programs is self-reinforcement, in which a subject self-administers reinforcers dependent upon requisite performance. Self-reinforcement techniques have been shown to alter therapeutically a wide variety of behaviors, including studying, eating, depression and smoking, in both educational and clinical settings (Nelson, Hayes, Spong, Jarrett if the consequences are postponed, intermediate cues may be mislabeled as self-reinforcement. In a study conducted by Nelson, Hayes, Spong, Jarrett and McKnight (19...

Workplace Learning Essay Example | Topics and Well Written Essays - 3000 words

Workplace Learning - Essay Example The conscious development of the formal and informal learning fronts in work place sites has culminated from the management decisiveness on the aspects of competitiveness and as well product and market strategies. "The development has come from the frameworks within which decisions are taken regarding the factors of how work is organized within an organisational and also how people are managed." (Coombs, P.H. 1985) Various scholars as well as other researchers have concurred that the integration of various economic and commercial factors has had a significant bearing on the establishment of the broad parameters in which opportunities and obstacles to the effectual existence of work place learning obtain. Research outcomes have led to positions that expansive rather that restrictive environment are perceived to be pro-learning at work as well as the convergence of personal and organisational development. Researches into various workplace domain dynamics have culminated in the establishment of a theoretical framework that seeks to explain and contextualise the dynamics around which the manner in which new entrants into a career acquire knowledge and skills that empower them tackle the challenges posed by their career compositions. The dimension of workplace newcomers has been relished with valuable contributions from Lave and Wenger who developed the interlinked tenets of legitimate peripheral participation as well as communities of practice to explain how workplace newcomers (the valid peripheral partakers) develop to full participant status in a defined community of practice. Watkins, K. E. (2001) concur that the newcomers are perceived to embrace learning as a collective relational process which entails the cooperation of the novices with the more experienced personnel. "In our perspective , the acquisition of knowledge is not merely situated in practice like it were some independently definable prices that just occurred to be situated somewhere; the acquisition of knowledge in an integral part of generative social practice in the lived-in world". (Lave and Wenger 1991) Lave and Wenger view the situated learning theory as an essential thrust for those areas tied to social practice as well as that in has contributions to attempts at surmounting what has been called by theorists (Engerstrom 1991) as "The encapsulation of school of learning". Much interest that has been culminated from the forerunning frameworks and ideas on apprenticeship and education has been directed to the non-formal or structured environs. The interest has lead many scholars to invest into researches of workplace learning. Expansive Learning has is enunciated in Engestrom's model of expansive learning. The thrust of the theoretical framework is aimed at fostering significant changes at organisational levels of entities." the object of expansive learning is knowledge impartation process in which the learners are involved." According to the scholars, expansive learning activities generate culturally new trends of activity. Further, expansive learning at work particularly generates new forms of work activity" (Fuller and Unwin 2008, p 129) Basing on the frame work of the expansive learning

How Does Interface Design on social networking website Impact on Dissertation

How Does Interface Design on social networking website Impact on today's Youth - Dissertation Example edly taken over by the Digital Revolution. The Internet has changed the face of our world. Web based and Social Networking Websites and Soft wares have broadened our horizons and now we have plenty of new opportunities to choose from. First of all, online learning and Web based teaching have become synonymous with Face-to-Face learning. Secondly, each day new aspects of web based solutions are made available for the ease of online students. The only issue that must not be neglected is the protection of one’s privacy and safety. The young users are vulnerable and prone to many a web based menaces and exposed to a whole new world of Internet crimes. Proper coaching and counseling are required on part of the parents and teachers both, to make them beware of the criminal activities and privacy invasions taking place by mere use of the online social networking applications. 48 3.1 Objectives: 49 3.2 Data Analysis and Methods of Data Collection: 50 Limitations & Ethics Issue: 52 53 3.3Research Methodology – Case studies 54 a)Case Study 1: PINTEREST: A security Issue: 54 b)Case Study 2: Face book the case of Privacy: 55 3.4 Research Methodology: Conclusion of Online Surveys: 56 QUESTIONNAIRE 56 BIBLIOGRAPHY 68 TABLE OF FIGURES 73 CHAPTER 4 74 INTRODUCTION 74 4.1 FINDINGS AND NEW APPROACH: 75 4.2) FINDINGS: 76 5) Uploading music, movies, widgets and related information. 77 6) Downloading games and applications. 77 7) Authoring and showing creativity by uploading your own content such as: Personal blogs videos, music, poetry etc. 77 8) Sharing third party content e.g. liking someone else’s preference or work as hosting a YouTube video or a blog page. 77 9) Posting Public and Private Messages such as: Through Face book and MySpace. 77 10) Collaborating and interacting with other people, as it is the best way for people who are not very social and are introvert and shy. 78 WEBSITES DESIGNED SPECIALLY FOR YOUNGSTERS: 78 Many conventional social network ing services are intended and designed for teens and young people according to their interests and preferences such as: 78 1)Teen Second Life. 78 2) Habbo Hotel. 78 3) Imbee. Com. 78 4) Disney. 78 5)Nick.com 78 6) ClubPenguin. Etc 78 These websites are specifically designed for TEENS AND YOUNG ADULTS, according to their age, maturity levels and basic security requirements as well as profile modifications and identity security as they have a required age limit for signup (National School Boards Association, 200

Facilities Maintenance & Operation Cost Optimization for Commercial Research Paper

Facilities Maintenance & Operation Cost Optimization for Commercial Buildings (this study will be applied for National Commercial Bank Buildings) - Research Paper Example The operational phase of the commercial buildings has proved to be longer compared to the construction and design phase of the project. Such a longer operational phase of the buildings makes it much cost intensive, this gives rise to evolution of high performance buildings so as to meet the sustainability goals, and energy efficiency. Facility maintenance covers all aspects of the proper operations of such commercial buildings in order to create a safe, optimal, and cost affective environment for the employees. The major divisions within the facility maintenance are operations, contracting, and maintenance, custodial, commissioning, and landscaping. The operation cost seems to be an ever increasing factor because of such maintenance facility. This research paper deals with the challenges that come in proper facility maintenance of such commercial National Bank buildings. The paper encloses a literature review on the mentioned topic and even some outline questions that are commonly as ked by the audience. The main goal of this research paper is to analyze the ways in which proper facility maintenance can be conducted in such commercial buildings with a total optimization of the operation cost. The paper deals with the various aspects of proper equipment maintenance and operation system so that it meets the goals of the facility maintenance team. The maintenance of the building equipments such as heating air conditioning, lighting etc and the hospitality for the employees incurs considerable amount of operating cost that can be only optimized through high performance building operations. Hypothesis for a research paper is set of propositions that are constructed as an explanation for some phenomena. It is rather a provisional conjecture in order to guide the investigation for a particular topic. Hypothesis is often termed a mere guess or assumption. The title for the research study is to determine

Milo Yiannopoulos and Freedom of Speech

Milo Yiannopoulos and Freedom of Speech On the first of February, Milo Yiannopoulos was supposed to be giving a planned speech at the University of California. This speech was cancelled, due to the protesters setting fires, throwing objects, and becoming violent. Milo is known for his extreme expression of his views, stating that feminism is a cancer, and also uses racially backed up language. Many are debating whether the cancellation was the right thing to do or not, considering our country is protesting freedom of speech right now, and that is exactly what they revoked from Milo. Like I said before, people are really debating whether cancelling his speech was the right thing to do or not. Although he is a very extreme person, he should have gotten the chance to express his opinion at the campus. He has had past offenses, like when he was banned from twitter for harassing Leslie Jones. He doesnt have a good track record, and his voice of opinion can get very hostile at times. Although he hasnt had a good track record for his actions, I dont believe that the actions by the college were ethical. Milo was not trying to make them believe him, or even tell them thats the way it was. Milo was simply just going to talk about his speech and then leave, but the college did not want to accept that, and got violent. I have said this before, but yes, Milos rights to free speech are indeed being violated. He has expressed his voice a little too freely in the past, but at that college all he was going to do was talk. He has been called a racist before, and a lot of people dont accept his views. That being said, he is a citizen just like all of us, and for him to be denied of a speech by a violent and vicious crowd is absurd. He should have been able to present his speech, and if people didnt like it, then they shouldnt have been there to listen to him give it. Trump had sent a tweet about the incident and basically stated that Milos freedom of speech was being violated. No matter what Milo did in the past or has been doing, he still has the right to a freedom of speech and that shouldnt be revoked because of an angry crowd. I do believe a school or business should be allowed to say who can present or give a speech at their business or campus. It was their choice to let Milo present himself there, and the school should take responsibility for what had happened at the protest. It had said that there were rocks being thrown at the police, windows being smashed, and fire being lit; all resulting in damage of $100,000. Milo was welcomed at that campus, and had no control of the type of people or happenings that would begin there. It was the campus responsibility to control the crowd, in which didnt happen; Milos speech just got cancelled which wasnt fair because it wasnt his fault. People didnt like what he had to say, but the protesters there was completely unnecessary, especially to have broken down the police barricades. If people didnt like Milo or what he was going to say; which they actually had no idea what his topic of speech would be about; they didnt have to show themselves at least not in that man ner. In conclusion, I think that Milo Yiannopoulos was extremely revoked of his freedom of speech. He wasnt doing anything wrong in my opinion, and what the college kids at the campus did was wrong in my eyes. It wasnt fair that he didnt even get to present his speech; and even though a lot of people strongly disagree with his viewpoints on touchy subjects, he should have had the chance to at least present his speech. In my opinion, I do not like the type of person that Milo is showing to everyone. He has been very disrespectful and people do have the right to freedom of expression; which is in the Universal Declaration of Human Rights, BUT they didnt have to take it as extreme as they did. Doing this report has just made me realize that there are a lot of horrible people in the world, and not everyone can be happy. The people at the campus were mostly protesters, and I agree that they do have the right to be upset at Milo. That being said, everyone has the right to freedom of speech, eve n the worst of people. Milo Yiannopoulos did state that he would be coming back to the campus, but he should have had the right to present his speech at that campus on the day he wanted; in my opinion.

Edna Pontellier’s Self-discovery in Kate Chopins The Awakening :: Chopin Awakening Essays

Theme of Self-discovery in Kate Chopin's The Awakening Edna Pontlierre experiences a theme of self-discovery throughout the entire novel of Kate Chopin's "The Awakening. Within Edna's travel through self discovery, Chopin successfully uses tone, style, and content to help the reader understand a person challenging the beliefs of a naïve society at the beginning of the twentieth century. Chopin's style and tone essentially helps the reader understand the character of Edna and what her surrounding influences are. The tone and style also helps the audience understand the rest of the characters throughout the novel. The entire content is relevant to the time frame it was written, expressing ideas of the forthcoming feminist movement and creating an awareness of what was happening to the women of the early nineteenth century. When "The Awakening" was first published, its popularity wasn't that of modern day. In fact, it was widely rejected for years. Within the context, it is considered a very liberal book from the beginning of the nineteenth century. The ideas expressed within the content concern the women's movement and an individual woman searching for who she really is. Ross C. Murfin in his critical essay "The New Historicism and the Awakening", shows how Chopin uses the entity of the hand to relate to both the entire women's issue and Edna Pontlierre's self exploration: "Chopin uses hands to raise the issues of women, property, self-possession, and value. Women like Adele Ratignolle, represented by their perfectly pale or gloved hands, are signs mainly of their husbands wealth, and therefor of what Stange calls 'surplus value'. By insisting on supporting herself with her own hands [through art] and having control of her own property [the place she moved in to and her inheritance], Edna seeks to come into ownership of a self that is more than a mere ornament. †¦She seeks to possess herself" (p 197). Within in the content, Adele Ratignolle and Mademoiselle represent foils to Edna. Mademoiselle represents a single woman that everyone dislikes who Edna typically confides in. Adele Ratignolle contrasts Edna because she "dutifully plays the social role of 'mother-woman'". The reader learns how Edna contrasts and transcends throughout the entire novel. From her refusal to sacrifice herself for her children in the beginning of the novel to her moving into her own house towards the end of the novel, the reader is effectively aware of the realities that face the women of the early twentieth century individually and as a society. Chopin's style in "The Awakening" is intended to help the audience understand the character of Edna and the dilemmas that she faces as a married

How does Mass Media affect people in society? Essay

So far, there’re various media for people to choose and access the information such as television, radio, Internet, or even mobile phone, consequently, media have a full capacity to set a social subject for mass audience to think and talk about. Often, media do not deliberately set the agenda and determine the pros and cons of that particular issue, so it repeatedly causes bad consequences towards public as well as establishes ‘moral panics’, which can sometimes lead to mob violence. The studies point that there is a correlation between violence on media and violent behavior. The reason that violent programs go well on the global market is violent imagery on television gets high ratings; therefore, producers are forced onto market to make a profit. But more significantly, television has taken the place of other forms of communication that at one time tied us together in families and communities, and gave us all the opportunity to participate in creating and passing along our cultural story. Since mass media as crucial vehicles to influence public opinion, the government is likely to control and dominate the press and broadcasting. There was a wide range of restrictions on reporting and in many countries in the region at the time, we had a number of governments that were authoritarian governments that used press control as one of their political tools. Indonesia, China, Malaysia, Vietnam, Cambodia, Burma, Laos, just to name a few; all had restrictions on their own domestic media, restrictions on foreign journalists working within those countries, and restrictions on what news could be sent out. As example in Malaysia, during the government of Prime Minister Mahathir Mohamad, authorities controlled all major newspapers and broadcast outlets, ensuring a substantial degree of official influence over news published in the country. The only exception was the Internet, which had so far remained censorship-free. Additionally, under Malaysian law, authorities are required to screen foreign publications prior to their distribution in the country. For instance, Malaysian government blocked the distribution of some U.S. newsmagazines in 2002, apparently because the government considered some stories inaccurate and untrue, including reports on alleged links between the al-Qaeda terrorist network and groups in Malaysia. On the other side, Thailand, as the democratic society, is still in the criticism about the current Prime minister, Dr. Thaksin Shinawatra, regarding his policies and style of leadership whether they’re against the constitution and good moral or not particularly ‘War on Drugs’ policy. Furthermore, many people mentioned that he attempted to cover his critics by taking control of the country’s independent television station since 23 ITV staffs dismissed due to they â€Å"damaged the station’s reputation† by openly criticizing the station’s buyout by the Prime Minister. Not very long, the press violently reacted and declared that he was as dictator. Even more serious, some journalists believed that they were exposed to serious reprisals when they disclose the corruption of local authorities. Although Dr. Thaksin sharply uses media effect to structure individuals’ thinking and increase efficiency of mass communication for the governm ent, his propaganda shouldn’t be contrary to the legal constrains in terms of the right of expression. Media play an important role as a showcase that reveals trait of a certain area through outsiders. Obviously, when the press emphasizes on any topic and criticize people would be instantly interested in and rapidly spreading out till sometimes hardly cope with it. In conclusion, mass communication can affect cognitive change among individuals, mentally order and organize the world for us and also simply create conflict or violence among people in society. Therefore, authorities or interest groups who extremely control on media especially the government, television program producers and newspaper need a proper consideration for media use as well as being responsible for consequences.

Free Essays on Right To Vote

Who will win this year’s presidential election? With just a little than 3 months away from the 2004 elections, the counts are still close. So, what will determine this year’s elections? Youth. That’s right; today’s youth is expected to bring a large part of the swing votes to determine who the next president will be. That is why many different organizations, television programs and famous celebrities have joined together to help boost young voters to get registered and vote. In these efforts, MTV, which is viewed by many young people nationwide, launched their campaign â€Å"Rock the Vote† early in 2004 to get America’s youth to vote. The need for young people to vote is crucial, but it is also important to exercise the right to vote because every American was given the right to vote. According to the U.S. Constitution the 26th Amendment was added in 1971, which gave 18 year olds the right to vote. Since then in Texas alone, there has been a decline of eight percent in young voters who are not voting. In surveying 10 people at Baylor, only three were registered to vote. Focusing at Baylor, students need to learn about the importance of voting because many of us come from different areas and we are also the voice of tomorrow. If a difference can be made, it can be made at Baylor. In Baylor statistics, students come from all 50 states, especially from Texas, California, Oklahoma, Louisiana, Colorado, Arkansas, Missouri, Kansas, Illinois and New Mexico. Of these states, many students come from small towns with a population much less than the 13,927 of students currently enrolled. â€Å"The town I come from has roughly about 3,000 people,† sophomore Liz Morales from Robstown, Texas said, â€Å"we are also predominately Hispanic and we are not really well represented so I saw a need to change that.† (MORE) These towns, that many of us come from are not even heard of or very well known. We need to be the voices ... Free Essays on Right To Vote Free Essays on Right To Vote Who will win this year’s presidential election? With just a little than 3 months away from the 2004 elections, the counts are still close. So, what will determine this year’s elections? Youth. That’s right; today’s youth is expected to bring a large part of the swing votes to determine who the next president will be. That is why many different organizations, television programs and famous celebrities have joined together to help boost young voters to get registered and vote. In these efforts, MTV, which is viewed by many young people nationwide, launched their campaign â€Å"Rock the Vote† early in 2004 to get America’s youth to vote. The need for young people to vote is crucial, but it is also important to exercise the right to vote because every American was given the right to vote. According to the U.S. Constitution the 26th Amendment was added in 1971, which gave 18 year olds the right to vote. Since then in Texas alone, there has been a decline of eight percent in young voters who are not voting. In surveying 10 people at Baylor, only three were registered to vote. Focusing at Baylor, students need to learn about the importance of voting because many of us come from different areas and we are also the voice of tomorrow. If a difference can be made, it can be made at Baylor. In Baylor statistics, students come from all 50 states, especially from Texas, California, Oklahoma, Louisiana, Colorado, Arkansas, Missouri, Kansas, Illinois and New Mexico. Of these states, many students come from small towns with a population much less than the 13,927 of students currently enrolled. â€Å"The town I come from has roughly about 3,000 people,† sophomore Liz Morales from Robstown, Texas said, â€Å"we are also predominately Hispanic and we are not really well represented so I saw a need to change that.† (MORE) These towns, that many of us come from are not even heard of or very well known. We need to be the voices ...

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buy custom Factors of School Violence essay The home background can be a major cause of indiscipline in students. Children that have been victims of abuse as well as parental violence are more likely to end up being violent. Some form of violence occurs as a result of individual differences that maybe attributed to heredity. Researchers also indicate that some form of violence occur as a result of groupings. Some environmental effects which are physical may be the cause school violation. The media can play an important role in influencing young people negatively for instance its well known that people become violent by watching or taking part in violent actions. Some people become violent when others provoke them by insulting them or abusing them. Other factors that can make students to be violent include frustration, effects of alcohol and other drugs, humiliation as well as embarrassment. Discipline is one of the best gifts that one can give to a child. Discipline is what makes training complete. Therefore insufficient discipline among the students is the major cause of the damages and havocs being experienced in our learning institutions. Where there is any form of success discipline must have been there. Therefore large investment in education without instilling disciplines in the students is a worthless journey. There are two forms of discipline for instance self and imposed discipline. There has been a drastic change in the lives of children in the past few years. The things that children used to worry about decades of years ago are not what are troubling the children of today (Shafii Shafii 2001). The things that children worry about include violent deeds against them or their other family members. The truth is life has become very dangerous for the children in our time. Statistics that has been done reveals that about one out of every ten children knows of another child who has been shot. This includes children from age ten to seventeen. The number of children that are victims of abuse has significantly increased in the past few years. Children are naturally innocent but this innocence has been replaced with violence. At school children fear fights and as a result they go home in fear and other times they are forced to spent their nights in bathtubs in order for them to be sure of their safety. Even children that come from safer neighborhoods are not left out because you cannot predict when violence shall struck. Children have been exposed to violence in almost all the stages of their lives. Violence is seen at school, homes and even their neighborhoods. Our daily news never misses information about child abduction and that is the reason the same has manifested at our schools. At home children see and learn violence from the television. Statistics has shown that an average child observes about eight thousands scenes of violence and about a hundred thousands acts of violence before completing their elementary studies. When the child reaches age eighteen this approximation are most likely to have doubled. By the fact that people become violent by watching violent scenes gives a good reason for the violence that is happening at our learning institutions (Elliott, Hamburg Williams, 1998). Buy custom Factors of School Violence essay

Write a memo describing how to make right business decisions for Essay

Write a memo describing how to make right business decisions for senior managers - Essay Example Timing – this is one of the most important aspects in decision making. No matter how right a decision may seem to be if its timing was wrong, then the decision is also wrong to the extent of its wrong timing (Zaratà ©, 2008). An example is timing when investing in the stock market. The simple rule known by all is ‘buy low, sell high’. This not withstanding, many still miss the point and majority loses a great deal basically due to wrong timing. Prices for stock can be low but that does not necessarily mean it is the right time to buy that particular stock. The same case applies where prices are high where this also does not imply it is the right time to sell. This is more of a norm rather than the rule. This scenario also applies elsewhere. Tailoring – under this criterion the fundamental reality of situations and circumstances is that no single one is identical to the other. This therefore calls for senior managers to make decisions that serve the uniqueness of each situation. Lack of tailoring in making decisions is tantamount to absent mindedness thus bad decisions made. History – decisions and their outcomes give a hint on how successful a decision can be. Looking back to similar decisions made in similar circumstances is therefore important to predict the likely outcome. A senior manager should therefore make decisions basing this on history of similar approaches’ success or failure of others. Hoch (2004) says that in order to ensure that a good decision is made all the above have to work together since each situation needs its good timing, it is unique in its own sense therefore the need to have the decision tailored to fit its uniqueness and its history should be sort to predict success. When I was an employee at one of petroleum companies the branch manager then was faced with a looming shortage from the headquarters out of national oil crisis. He made

Average Essay Example | Topics and Well Written Essays - 250 words

Average - Essay Example The median’s advantage is that the extreme values do not affect the result as much as the mean. Moreover, there is only one answer and it is useful in comparing sets of data (Oswego City School District Regents Exam Prep Center , n.d.). The disadvantage of the median is that it is not very popular. In the example given, the data is best represented by the mode which is $1. The mean may not be representative of the data because of an extreme value, $14 which will affect the result of the computation. When one sees the word â€Å"average†, it is important that one check if there are any extreme values in the data set because this will show whether the â€Å"average† is really representative of the data. If one is to ask a researcher for a mean, median or mode, one would request for the mean because among the three measures of central tendency, one believes that it is the most reliable and usually representative of the data set. However, if there are extreme values, it would also be helpful to compute the median and mode. Oswego City School District Regents Exam Prep Center . (n.d.). Measure of central tendency. Retrieved February 6, 2012, from regentsprep.org: